Issue #426 July 2026

Week of 26 July 2026

Lisa’s take

I read a lot of fashion CVs. The most common mistake is not spelling errors or formatting — it is vagueness.

'Assisted with product development' tells me nothing. 'Assisted with product development on the SS26 knitwear range for a UK mid-market womenswear brand with a retail price point of £40-£80' tells me something.

Name the brands

Unless you are under a genuine NDA, name the brands you worked with. 'A leading luxury retailer' helps no one. The brand name gives me context for the price point, the customer, the level of commercial pressure you were working under.

Name the categories

Knitwear and occasionwear are different businesses. Menswear and womenswear buying require different instincts. Be specific about where your experience actually sits.

Name the outcomes

If you managed a supplier relationship, say for how long and for what volume. If you contributed to a range that performed above plan, say so. Numbers are not required, but specificity is.

A CV is not a list of duties. It is an argument for why you are the right person. Make the argument.

Anyway, here's your week in fashion.

The week in fashion

A menswear king went solo, a legacy house found its new voice, and Paris couture nearly melted in the July heat.

Bottega Veneta's Quiet Handover

Louise Trotter's first outing for Bottega Veneta landed in AnOther's SS26 issue this week, shot by Alessandro Raimondo and styled with real restraint. No fireworks, no reinvention for its own sake. She understands the house she has inherited, and it shows in every seam and every silhouette. This is how you take over a legacy brand without breaking it, and other new creative directors should be taking notes.

London Joins the Sustainability Coalition

London, Milan, Dubai and Singapore have banded together under a new Fashion Cities Coalition this week. Paris Good Fashion is spearheading the group, which wants shared standards on sourcing and waste across four very different fashion capitals. Ambitious, and long overdue. Four cities agreeing on anything is progress. I'll be watching for actual policy, not just another working group with a nice logo.

Dazed Throws a Party for Print

Dazed launched its summer Action issue at magCulture in Clerkenwell last week, with Olivia Rodrigo on the cover. Every publisher chases algorithms right now. A physical mag drop with a queue out the door tells you print still has its moments. It's just choosier about them, and it knows exactly who to invite.

Simone Rocha Goes It Alone at Pitti

Simone Rocha showed her first standalone menswear collection at Pitti Uomo in Florence this week. Ruffles and softness replaced the swagger you'd expect from a solo men's debut. Nothing about it felt like a woman's collection scaled up for men. She's proving menswear doesn't need to shout to be taken seriously, and Florence agreed.

Justin Bieber's Brand Is Actually Good

SKYLRK, Justin Bieber's own label, opened a New York pop-up this month. Reviewers who expected a vanity project found something with a genuine point of view instead. Celebrity labels usually fold within two seasons once the novelty wears off. This one might not, whatever you think of the man behind it.

Couture Week, Sweating It Out

Paris couture week ran through a heatwave in early July, and the shows felt it. Heavy embellishment and layered tailoring don't sit well on a stage with no air conditioning, and neither do the guests in the front row. Fashion doesn't always adapt to the weather. Maybe it should start, before couture becomes a stamina test rather than a craft showcase.

Six stories, one thread running through all of them: the interesting work right now is quiet, deliberate, and a little stubborn. More next week.

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