Journal
From the
studio
Essays, industry insights, and conversations from inside fashion.
Life of a Designer16 June 2026
Lisa Houghton
Lisa Houghton has spent twenty years inside the British fashion industry, across buying, design and trend forecasting. She founded this studio to share what that experience actually looks like.
The Month in Fashion12 May 2026
The Numbers Don't Lie
The McKinsey State of Fashion report landed and it confirmed what many of us have been feeling on the ground. Low growth, cautious consumers, and a sustainability agenda that's no longer optional.
The Month in Fashion6 April 2026
The Great Musical Chairs
We're in the middle of the biggest creative director reshuffling the industry has seen in years. Here's what's changed, why it matters, and what it means for the seasons ahead.
The Month in Fashion1 March 2026
Demna's Gucci: Body Over Baroque
Demna showed his first full Gucci collection last week and the industry is still processing it. Here's what I think it means — for the brand, and for buying teams.
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